Navigation: Our priority is to create a site that is extremely easy for its visitors to locate the content sought. The perfect blend and organization of text, and graphics, and other features is what makes our website designs an enjoyable experience to visit.
Style: Are you portraying an image with consideration for your target market? Do visitors trust your business? Do you have high quality photography? Do your products look good? ROI Business Advisors will collaborate with each client to ensure the stylistic vision of the website is consistent with the company’s brand and objectives.
Content: Weaving textual content into the fabric of each page is an art. Written content should always be succinct, relevant, and informative. “Text overload” is a turn-off, and results in an increased bounce-rate. ROI Business Advisors will weave text into each page in an appropriate proportion to other content.