ROI Business Advisors | How to Use Goals for Strategic Advantage
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How to Use Goals for Strategic Advantage

How to Use Goals for Strategic Advantage

Did you know writing your goals can make you 100 times more successful than someone who doesn’t make any goals?

Whether you are a business owner, or work for one, a major key to your success is your codifying your goals. This advice isn’t just for salespeople. In fact, not writing your goals may be what is holding you back from where you could be taking your sales, your company, and your career, as well as personal goals.

If you don’t have goals that are written, you are not alone. In his book What They Don’t Teach You at Harvard Business School, Mark McCormack tells how only 3% of the 1979 Harvard MBA class had written goals just prior to graduation. Another 13% had goals but they were not in writing, and 84% had no specific goals other than graduating and enjoying the summer.

Ten years later, the 13% of the class with goals that were not written were earning an average of ten times the income of those without any goals. The 3% with written goals did even better, averaging over ten times more than the person with unwritten goals, and 97 times than those with no goals.

To confirm the results were not a fluke, the study was repeated in 1989 with the same graduates; the results were the same.

How to Be in the Top 3%

By creating goals, and more importantly, by writing those goals, you could earn 100 times more than the person without any goals.  This example is proof positive that having goals is important to a successful business, career or life, but not as important as articulating, in writing, what you want to do and how you’d like to get there.



Bob Kamemian, co-founder of ROI Business Advisors, has spent his career helping businesses become stronger, their teams become more effective, and their owners became better at running operations. Clients often move from barely surviving to thriving, many grow over 40% in the first year of working with ROI, and some became multi-million dollar companies.

Learn more about Bob and ROI Advisors