ROI Business Advisors | The Five Stages of Change – Making Them Stick
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The Five Stages of Change – Making Them Stick

The Five Stages of Change – Making Them Stick

This simple list of actions can help create lasting change and bring your business to the next level.

To move your business to the next level, often the one exercise which brings big results is titled “Stop/Start.”  In this exercise you list the things you need to start doing to move your business to the next level, and then those things which you must stop doing.  Then you “JUST DO IT,” to quote Nike.

Adopting a Change Mindset

Regardless if you are starting something new or stopping to do something which is holding your business back, the “just do it” involves making a change.  Making changes, and going outside your comfort zone, will often make you uncomfortable.  That is most likely why you have not done so in the past.

If you understand the steps involved and adequately implement each, you increase your chances of successfully making the change you want or need to make for your business.  The following are the stages in making a change in your business, in yourself, and/or your life.  We will use an example where you need to stop doing something.    Let’s say that you need to stop missing follow-ups with prospects.

Stage 1 – Pre-contemplation

At Stage 1 you are not actually considering making any change.  You clarify for yourself what it is that you might like to change in the future, perhaps as a result of realizing you have missed opportunities in the past because you have not adequately followed-up with prospects in some cases.  Perhaps you had so much business that you did not feel the impact of the loss in sales here, so you are not considering making a change as yet.  You identify the action you are currently taking instead of following up, when you do it, and why you believe you do it.  Identifying the issue is the key to success in this stage.

Stage 2 – Contemplation

In Stage 2 you are considering a change.  In this stage you may list the positives (benefits) and negatives (costs and risks) of making such a change.  Specifically, you may have to add additional steps to your follow-up process.  This will take more time and effort, but may produce more sales.  The clearer you are on the impact this additional time and effort will have, the more likely you are to follow through and make the change.  Also, be very clear in what has been stopping you from taking the action needed to achieve your goal- make more follow-up contacts.

Stage 3 – Preparation for Action

An accurate maxim is “Success is 90% preparation and 10% perspiration.” Stage 3 is where you determine the specific steps you need to make the change, determine resources needed, set a date to implement the change and a date by which your specific goal will be achieved, and metrics to measure effectiveness and results.  In this case, you most likely will be implementing a change to your sales follow-up process.  You may utilize a CRM to help you do so, or some type of system to check on how long from last contact to next contact with each prospect.  You may set standards or targets, such as follow-up at least weekly, unless the prospect has asked for more time between contacts.  Also, being able to visualize your achieving your goal both increases your probability of success and shortens the time for you to reach your goal, once you start taking action.  The key here is both your planning and your true commitment to the change.

Stage 4 – Action

As the name implies, Stage 4 is when you take action, i.e. “just do it”.  The date you set for the change to take effect has arrived, you have implemented the change, and you are actively involved in making the change.

Stage 5 – Maintenance.

Maintenance is the tricky part for most of us – especially if you prefer pondering and planning. Once you get started, there may be challenges or some fine-tuning in the changes you are making. The key is to be be flexible and do what you need to do to make the change stick.  While a journey of a thousand miles starts with a single step, you need to keep walking to go the thousand miles.  Here you are using the new processes, you are following-up with all prospects within the time standards you set, and your sales are increasing.  Sales are up and you are feeling good about your sales process. You’re actually a better salesperson than you previously believed.  The key is to continue until you reach your goal.

Making the Five Stages Stick

By consistently working this process, you can make the change(s) you need to bring your business to the next level.  Now that you know the process and stages, all you have to do is get started and make those changes needed in your business.

Enjoy your success and the benefits of having achieved your goal.  Feel great about the dramatic change you have made in your business results.  Remember, you don’t have to do extraordinary things to get extraordinary results.


Bob Kamemian, co-founder of ROI Business Advisors, has spent his career helping businesses become stronger, their teams become more effective, and their owners became better at running operations. Clients often move from barely surviving to thriving, many grow over 40% in the first year of working with ROI, and some became multi-million dollar companies.

Learn More About Bob and ROI Advisors