As a business owner do you constantly ask yourself – Why do I Exhibit at Trade Shows?
Do you consider the amount of your time, money and resources spent on Trade Shows a wise investment or a waste of money?
How often do you ask yourself if trade shows are worth it?
You can make trade shows a profitable investment for your business, instead of being a waste of money.
- Participating in Trade Shows takes a considerable time, financial commitment and marketing by your company.
- Trade shows are meant to promote your company and to generate sales leads that your sales organization needs to convert into customers.
Is your company getting an adequate ROI – Return on Investment – on your trade show participation?
Trade Show costs include:
- Booth space rental
- Design and construction of your booth and displays
- Booth telecommunications and networking
- Car rentals
- Promotional items to give to attendees
- Booth cleaning
- Internet services
- Drayage (also known as material handling)
- Team members’ time
ROI Business Advisors: Trade Show Success Workshop
- Our advisors utilize a 3-step program with companies that are serious about improving the ROI on their trade show investment.
- This is a workshop specifically designed for your company. Only your team will be involved in the workshop. We will be 100% dedicated to your company’s success.
- Step one prior to the show – Company management meets with your advisor to identify your goals and strategies for the upcoming show. At this meeting we will determine:
- What needs to be done prior to the show
- What needs to be done during the show
- What needs to be done after the show
- Step two: closer to the show – Your advisor meets with all participants of the show. At this meeting we determine:
- What needs to be done over the next help few weeks by those participants
- Making a great 1st impression
- Booth etiquette
- Booth dress code
- How to greet prospects
- Booth lay out
- Push products
- Collection of prospects data
- Step 3 – after the show – Your advisor meets with management and all participants of the show. At this meeting we review:
- Items for immediate follow-up
- Review of sales leads
- Literature to be sent
- Calls to be made
- Evaluate our performance at the show
- Brain storming
- How to improve
- What worked
- What didn’t work
- Are we going to exhibit at this show in the future